Tag Archives: unicef

UNICEF Tap Project

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Stop what you’re doing. Take out your phone. Go to the Unicef Tap Project.
Now put your phone down. 

By not touching your phone for x minutes (or hours, or days…), the UNICEF Tap project sponsor will make donations for easier access to clean water. It is a reminder of essentials, and in my opinion a very successful way to do so.
The donation amount itself is not groundbreaking (at least on the individual level. If enough people participate then collectively the donation could be quite impactful). But the overall message is what I am impressed with. I pick up my phone at least every hour. At least. On my first attempt at leaving my phone alone, after less than an hour of trying, I had to end the session because I received a call from an unknown number and felt I needed to answer. Why should it be so difficult to briefly give my phone up (especially with substitutes like computers available)?

When considering the difficulty of such a luxury to be left alone, it’s healthy to remember that some lack the access to the real essentials.